smart, beautiful, next.

Throughout my career, I have led diverse teams across multiple disciplines empowering them to create award winning work that connects brands with consumers worldwide.

I’ve worked with small start ups, brands on the verge and a full portfolio of the world’s leading brands. My work covers traditional print, packaging, and the full spectrum of retail and consumer experiences.

As for digital, I started my career at the dawn of Web 2.0, created content and strategy for social platforms, developed UI/UX for various platforms, integrated film production and driven the convergence of today’s leading experiential technology.

I’m adapt at big sky imagination and tactical fulfillment of brand communications. I am a hands on contributor and unabashed collaborator capable of delivering successful solutions that are smart, beautiful to be hold and point to the next frontier of branding.

SP_Horz_03.png
SP_Vert_06.png
SP_Horz_07.png
SP_Vert_05.png
SP_Horz_09.png
SP_Horz_02.png
SP_Vert_01.png
SP_Horz_08.png
SP_Horz_06.png
SP_Vert_03.png
SP_Horz_13.png
SP_Horz_11.png
SP_Vert_02.png
SP_Horz_10.png
SP_Horz_01.png

I believe in the power of stories, the why,
the kernel of originality that creates a genuine connection between brands and consumers.

I have been a steadfast collaborator and external/internal partner with leadership teams to drive creative solutions aligned to corporate visions for some the world’s most respected brands. The scope of my projects went well behind the brand curtain, with deep dives into the organizations to help drive solutions across their entire enterprise.

Below are some career highlights that preview the scope and in-depth alignment with my client partners. The collaboration behind these projects was developed with sincere trust and was a team effort with my teams, brand partners, creative contributors and vendors. Out of respect for the work and the process I can dive deeper into these projects via presentation.

  • Development of brand strategy, product and category branding for omnichannel global distribution across the entire spectrum of brand communication. Aligned multiple product stories, activations and brand moments into year to year campaigns to drive both basketball sales and overall company growth.

  • Nike Unite

    Brand strategy, design, community alignment and execution effeciency for customer focused brand experience. Aligned with leaders across architecture, merchandise and execution vendors to concept, produce and execute a roll out across a dedicated retail portfolio.

  • I’ve been a dedicated partner helping to align Apple’s unique brand promise across their branded partnerships and institutions. Assisted partnerships with Identity, retail experience and overall alignment to the Apple brand experience.

  • Development of a new organizational vision, brand constitution, brand identity standards, advertising standards, corporate spaces and retail experience centers. In addition to the overall rebranding work, a campaign to align the internal leaders to the vision to transform the way ATB approached banking.

  • Development of a new vision for the running category; strategy, category branding, and delivery of omnichannel tools for global distribution. Alignment of multiple product stories each season and year to year for marketing, activations, and brand moments. The project paved the way for the development of a new overall vision for Adidas.

  • Development of a new organizational vision, brand constitution, visual center, brand messaging, corporate spaces and immersive brand experience centers.

thanks for visiting…

If you like what you see and want to dive deeper into the stories behind the work, reach out and let’s grab some time together.